Will The 2026 FIFA World Cup Finally Make America A Soccer Nation?

It’s time again for the quadrennial question: Can this be the World Cup that finally converts U.S. sports fans to soccer fanatics? In 2026, the answer might be yes, or at least closer than ever. For the first time since 1994, the FIFA World Cup is being played on (North) American soil, and polling suggests an attitude shift. According to Numerator research, nearly a third of U.S. adults now plan to watch the 2026 tournament, up from 26% in January. YouGov data shows that 43% of U.S. sports fans cite hosting the tournament as a key reason they plan to...