Warner Bros. Discovery TV Viewership Grew 3% in March Thanks to NCAA and 'The White Lotus,' Nielsen Says

March was a good month for Warner Bros. Discovery. During that time, the company saw the largest monthly viewership increase among media distributors, according to Nielsen's latest Gauge report. Warner Bros. Discovery saw a 3% growth in television viewing compared to February. This growth was largely due to March Madness coverage on TBS, TNT and truTV. Max, Warner Bros. Discovery's streaming vertical, also had a notable month. It saw a 6% increase in viewership, the largest month-over-month increase among streaming services. Along with March Madness, which brought in younger consumers, new . . .