UK Gold Miner Embraces BTC Treasury Strategy in Industry First

The move, revealed on June 5 via X, positions Bluebird as the first publicly listed UK mining firm to formally adopt a “Bitcoin in Treasury” model.

Turning Gold into Digital Gold

The company plans to recycle revenue from its gold mining operations directly into BTC, calling it a shift from physical gold to “digital gold.” Bluebird aims to hold Bitcoin on its balance sheet as a core treasury reserve asset while keeping corporate overhead low.

“Combining income streams from gold with a proactive BTC treasury policy sets us apart,” the company stated. “We believe this strategy will mark a first among UK-listed mining companies.”

Leadership Change Ahead to Drive Transition

To support the new direction, Bluebird is actively searching for a CEO with a strong background in digital assets. Interim CEO Aidan Bishop commented that the shift reflects broader trends in global finance, calling Bitcoin a “transformative force” and highlighting the synergy of combining traditional and digital value stores.

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Pioneering a New Capital Allocation Model

This strategy signals a departure from conventional treasury practices in the mining sector, particularly in the UK. With growing concerns over inflation and fiat currency debasement, more corporations are considering Bitcoin as a hedge and long-term store of value.

Bluebird’s announcement could set a precedent for other resource-based firms seeking diversification and exposure to the digital asset economy.

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