‘Travis Kelce Merch’ Trend Explained as Taylor Swift’s BF Heads to Gym

Wondering why fans are suddenly searching for Travis Kelce merch after his latest gym appearance? A recent photo of the NFL star arriving at a Miami gym sparked widespread speculation when something inside his open duffel bag caught Swifties’ attention. The unexpected detail has fueled theories about a possible connection to Taylor Swift and set off a wave of online buzz.

Here’s what we know about Kelce’s gym outing, the mystery item in question, and why fans are looking closer than ever.

Why are fans searching for ‘Travis Kelce merch’ amid his gym outing?

Fans started searching for “Travis Kelce merch” after cameras caught him arriving at a Miami gym with a pink-and-silver hardcover book in his open duffel bag. The book looked like Taylor Swift’s Eras Tour Book, leading to speculation that Kelce was carrying her concert memorabilia.

Swift released the Eras Tour Book in November 2024, during the final leg of her global tour. It includes over 500 photos and personal reflections from her performances. The book’s distinct cover made it easy for fans to recognize, sparking a wave of reactions on X and other social platforms.

One fan asked, “HELLO IS THAT THE ERAS TOUR BOOK???” while others commented on Kelce possibly carrying a signed copy to gift someone. A user joked, “He’s carrying around the daily essentials what’s the big deal,” while another speculated, “Travis misses Eras Tour just as much as us.” Some assumed it was an autograph request, suggesting he might have been delivering it to a friend at the gym.

HELLO IS THAT THE ERAS TOUR BOOK??? pic.twitter.com/asxZHelai3

— Christina Keen⸆⸉ ?? (@christinakeen89) June 11, 2025

Kelce is preparing for his 13th NFL season and has spent the offseason in Florida. His gym outing came shortly after a rare public appearance with Swift at a wedding in Tennessee, where they smiled and danced together. A few days earlier, they were also seen dining in Palm Beach.

The book sighting has fueled ongoing interest in their relationship. Swifties have closely tracked the couple’s moves, and the viral photo triggered a spike in searches for Kelce-related merch, including possible crossover items tied to Swift’s brand.

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