The rise of celeb MLM schemes: Vicky Pattison, Charlotte Dawson and Jack Fincham lead stars 'selling the dream' as they promise fans they can 'be their own boss' with pricey buy-ins to travel firms - so is all it's cracked up to be?

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MLM stands for multi-level marketing, and is a business model where independent distributors sell products directly to consumers and then recruit others to do the same.