The Drake Effect: 13 Artists Whose Careers Benefited From His Co-sign

For some of your favorite artists, receiving a co-sign from Drake often becomes a strategic move that can reshape a rising star’s momentum and public image. His influence has helped boost a range of acts — from mysterious R&B newcomers to regional rappers and global stars across languages and genres. Drake’s choices on who to acknowledge reflect his awareness of timing, virality and how to place an artist in front of the right audience.

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