Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China

The biggest sneaker free agent in basketball history didn't sign with Nike or Adidas. Golden State Warriors' Steph Curry just signed with a Chinese brand. After mutually parting ways with Under Armour in 2025 (corrected) and ending a 13-year partnership (with the Baltimore sportswear company), the four-time NBA champion has signed a massive 10-year deal with Chinese sportswear giant Li-Ning.