Persona 30th Anniversary Lawson Campaign Launches in Japan

Atlus revealed that Lawson launched a special campaign with merchandise to help celebrate the 30th anniversary of the Persona series. The Japanese convenience store chain will offer the bonus merchandise items based on the game series with certain purchases.

This campaign primarily features the protagonists from the major Persona series releases, which also include the ongoing free-to-play game, Persona 5: The Phantom X. Most of the bonus items shared show these characters, such as the clear files given from purchasing two snack products, the QUO card from a social media repost sweepstake, the acrylic stands and ticket-like cards sold in comic shelves, and more goods featuring an exclusive illustration available to order via Loppi.

In addition, Lawson has launched an on-demand printing service that lets printers inside its outlets generate bromides and stickers at a fee. The bromides can feature not only the series protagonists but also all party members from the major mainline releases.

These items will not be available permanently. The Persona 30th anniversary campaign items have a limited stock, and Lawson will also delist them after a while. The printable bromides and stickers will no longer be available after September 28, 2026.

The 30th anniversary of the Persona series will formally fall on September 30, 2026—exactly 30 years after Atlus released Revelations: Persona for PlayStation in Japan on September 30, 1996.