Niu Lai: derided animated film rivals blockbusters at Chinese box office

Commentary about the ‘so bad it’s good’ qualities of mother and son’s movie has driven people to see it at cinema

A crude, low-tech animation about a cow and a skylark has become a sleeper hit at China’s box office, sitting alongside blockbusters such as The Odyssey and Spider-Man: Brand New Day in cinema revenue rankings.

Niu Lai, which translates to The Cow is Coming, is an 86-minute budget animation about a newborn calf and a skylark whose relationship develops over the course of an abstract dream sequence.