Nestle warns of European KitKat shortage after thieves steal 12 tons off a truck

5 days ago 4

Rommie Analytics

Two photos from KitKat's Instagram featuring close ups of hands holding unopened KitKat bars
Sound the alarm, we have a new mass food heist on our hands! Few will forget mysterious thieves absconding with 22 tons of artisanal cheddar cheese in late 2024, or the 2,500 savory Christmas pies that went missing months later. Both those culinary calamities went down in England, while last year the food crime wave hit stateside when $1 million in product was stolen from Guy Fieri’s tequila company. For this latest installment, we’re back in Europe, specifically Italy, where a delivery truck bound for Poland went on a felonious detour to parts still unknown. And what food was taken this time? KitKats! Seriously?? Give me a break! Or, more accurately, it’s the thieves who now have 413,793 KitKat bars — 12 tons!! — from which to break themselves off a piece. This is such an egregious case of grant theft choco that parent company Nestle issued a warning of a European KitKat shortage:

Swiss food giant Nestle said on Saturday a huge shipment of KitKat chocolate, weighing around 12 tons, had been stolen last week.

The company said the truck carrying 413,793 bars of its new chocolate range set off from its production facility in central Italy and was on its way to Poland when it disappeared.

Nestle did not reveal where exactly the truck was lost.

As of afternoon Saturday, the whereabouts of the vehicle and the merchandise remain unknown.

“We’ve always encouraged people to have a break with KitKat,” a spokesperson for the brand said, referring to the product’s advertising slogan.

“But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate.”

The firm said the heist could result in shortages of the crunchy bars — made of wafer covered with chocolate — on supermarket shelves in some European countries.

It also warned that the missing chocolate bars “could enter unofficial sales channels.” But Nestle said if that happens, it would be possible to trace the stolen goods by scanning the unique batch codes found on each bar.

“If a match is found, the scanner will be given clear instructions on how to alert KitKat who will then share the evidence appropriately,” it said.

The company also sounded the alarm over the rise in cargo theft incidents.

“Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes,” KitKat said.

“With more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend.”

[From DW]

Well this is an unwanted sour note to a sweet treat! We should note that since Nestle revealed the heist and caused mass panic issued the European KitKat shortage warning, KitKat itself has come out and denied any shortage fears. KitKat insists “there are no concerns for consumer safety, and supply is not affected,” although their statement confirmed the stolen goods amounted to 12 tons. Does that sound reasonable? That they could lose 12 tons worth of stock and it wouldn’t disrupt supply? I’m not a sizeologist (except when it comes to jewelry), but that sounds fishy to me, like it’s just KitKat PR’s wishful spin on it all. Not to knock their spox — the way they weaved the brand’s classic slogan into their official comments of having been robbed was PR perfection.

Now, if I may, a maternal interlude: my mother has been obsessed with KitKats for years. For a while she had an automatic delivery set up to receive six boxes, each filled with 24 bars, every four months. These boxes would then be kept in the refrigerator, except for a few loose bars in the freezer that she referred to as the “active supply,” the stash ready for consumption. This highly regulated system broke down when my mother decided that the milk chocolate was too sweet and she switched to — and I’m clutching my own pearls at saying this — DARK chocolate KitKats. I never thought this would happen in our family. I’m not anti-dark chocolate writ large, but KitKats and Reese’s demand milk, in my humble (and correct) opinion. And because they’re not the way god intended for KitKats to be made, the supply of the dark chocolate kind is less reliable. As you can imagine, this has caused an undue amount of havoc in my mother’s life. So yes, reader, upon learning this late breaking news, I made immediate contact with my mother to verify her whereabouts and/or chocolate candy purchases over the past week, illicit or otherwise. She denies any and all wrongdoing… yet has no alibi to back up her claims. Did mama mia steal 12 tons of Italian KitKats??

Regarding recent press coverage pic.twitter.com/Huh4EnFV2J

— KITKAT (@KITKAT) March 29, 2026

close up of hand holding wrapped KitKat

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