Motion Picture Sound Editors Ban Generative AI for Golden Reel Awards Eligibility

In the fast-moving world of technological adaptability in the movies, the use of Generative AI is among the stickiest, but the Motion Picture Sound Editors (MPSE) is standing on the side of human craft over computer-generated enhancement. In a first for guilds, the MPSE has announced that projects that use Generative AI. will not be eligible for outstanding use of sound design at the annual Golden Reel Awards. The president of MPSE, David Barber, issued a statement on the matter: "It is an enormous question to ask: how much of our humanity are we willing to give away to technology, . . .