Meta Could Lead U.S. Giants Into Bitcoin Treasury Adoption

He suggested that a move from Meta would mark a turning point for institutional confidence in crypto as a treasury asset.

Balchunas shared the view in a May 28 post on X, describing Meta’s potential purchase as the kind of “Big Boy” validation the market is waiting for. “It feels inevitable,” he wrote, that a major public company will step into Bitcoin this cycle.

Big Signal From a Bigger Player

The analyst argued that one BTC buy from Meta or Microsoft could outweigh dozens of smaller corporate purchases. Large institutions and investors closely watch the treasury strategies of major tech companies, he said, and such a move would send a signal that crypto has become a serious part of corporate finance.

To illustrate the point, Balchunas compared the impact to the early days of the pandemic when Tom Hanks’ COVID-19 diagnosis made the virus feel real to the public.

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Tesla No Longer Sets the Standard

When asked about Tesla’s 2021 Bitcoin purchase, Balchunas dismissed it as outdated. He noted that Tesla hasn’t added to its position since the last bull market, reducing its influence in the current cycle.

Meta, on the other hand, could redefine corporate crypto adoption if it moves forward.

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