Memecoins Fuel Global Crypto Surge in 2025, Gemini Report Finds

The Global State of Crypto study found significant increases in ownership across key regions. In the U.K., ownership jumped to 24%, up from 18% in 2024.

The U.S. saw a smaller but notable rise from 20% to 21%, while France climbed to 21% from 18%. Singapore leads all surveyed countries with a 28% crypto adoption rate, up from 26%.

The report analyzed responses from over 7,200 consumers across the U.S., U.K., France, Italy, Singapore, and Australia.

Trump Administration and Memecoins Drive Growth

Two major drivers are pushing this expansion: memecoins and political support. In the U.S., President Donald Trump’s administration has backed crypto policies, most notably by launching the Strategic Bitcoin Reserve (SBR) to expand national BTC holdings tax-free. The administration also promised not to sell its existing 198,000 BTC stash.

Meanwhile, memecoins have emerged as a gateway for new users. According to Gemini, 94% of people who hold memecoins also own other cryptocurrencies. “Memecoins serve as a significant onramp for new investors to digital assets,” the report notes, suggesting they are a catalyst for broader crypto adoption.

Memecoin Trends by Country

France leads the memecoin charge, with 67% of crypto investors in the country holding meme-based tokens. Other top adopters include Singapore (59%), Italy (58%), the U.K. (57%), the U.S. (55%), and Australia (45%).

Interestingly, many users say memecoins were their first crypto investment. In the U.S., 31% of those who own both traditional and meme assets bought memecoins first. This trend was echoed in Australia (30%), the U.K. (28%), and Singapore (23%).

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Market Cap Momentum

The memecoin sector now boasts a market cap of over $77 billion, roughly 2.2% of the total $3.55 trillion crypto market. Dogecoin (DOGE) leads with a $34.8 billion cap, followed by Shiba Inu (SHIB) at $8.6 billion, Pepe (PEPE) at $6.2 billion, and Trump-themed memecoin TRUMP at $2.6 billion.

As mainstream awareness grows, memecoins appear to be doing more than generating laughs—they’re onboarding the next wave of crypto investors.

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