Lionsgate Taps Brad Haugen to Lead Digital Strategy

Lionsgate has tapped former Westbrook Media executive Brad Haugen to lead the studio's digital strategy. As the studio's executive vice president of digital strategy and growth, Haugen will be responsible for spearheading its original content creation for digital platforms, brand partnerships and other storytelling initiatives in the digital space. He will also be tasked with helping Lionsgate continue to expand original branded content and advertising, as well as monetizing the more than 20,000 titles in its film and TV library into collaborations with digital platforms like YouTube, . . .