How the FT appeals to people beyond business leaders

Financial Times editor in chief Roula Khalaf spoke with Ben Smith and Maxwell Tani of Semafor on its “Mixed Signals” podcast about the newspaper’s strategy. “When I think about the FT, I think about it being in the middle of this core global fight…between elitists and populists,” said Smith, noting that the newspaper’s digital subscription costs $50 a month. […]