Hello Kitty May Be Sanrio's Most Famous Character, But 1 Problem Is Putting Her Future at Risk

Since her inception in the early 1970s, Hello Kittyhas held steady as Sanrio's most recognizable character. She was never intended to be as massive of a hit as she became, but within years, she rose to the top of Sanrio's yearly popularity charts, which pit a multitude of Sanrio characters against one another each year and allow fans to vote for their favorite.