GTA 6 fans cancel £350 collector’s edition because influencer gifts are better

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GTA 6 collector's edition black box with logo and title imprinted on it
A peculiar edition (Rockstar)

Rockstar has sent special GTA 6 packages to influencers, which hasn’t gone down well with people who pre-ordered the £350 collector’s edition. 

While some people expected the price of GTA 6 to cause a stir, the cost of the collector’s edition is the thing that’s caused the biggest fuss. 

The collector’s box, which doesn’t actually include the game, costs a whopping £349.99. It includes sunglasses, a crossbody bag, a snapback hat, a magnetic mirror, a shot glass, a swizzle spoon, a double-sided poster, and other Vice City-themed items. 

Following the box’s reveal last week, several high-profile influencers have received special GTA 6 packages of their own from Rockstar. As noted in a YouTube video by TmarTn2, this includes a Rockstar hat, a Vice City T-shirt, stickers, a zippo lighter, and a tote bag.

There are less items in the influencer package, but the contents are more practical than a magnetic mirror or a swizzle spoon. The Rockstar hat is also far easier on the eye than the garish design in the Vice City box.

Other variants of the same merchandise have been sent to other content creators, with one sporting a white T-shirt and a black Rockstar hat.  

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After this was shared on X by Rockstar sleuth @videotech, people in the comments said how they’d prefer this over the collector’s edition. 

‘It p***es me off that the general public can’t have this s***,’ one X user passionately wrote. ‘I would pay a S***LOAD [f]or all of this c***.’

Another added: ‘Better than the collector’s edition.’

More variants of the GTA 6 package have appeared with different shirts, hats and a money clip.

Stay tuned as Rockstar is probably gonna drop the new merch on their store tomorrow.

(via @KYR_SP33DY and @ComplexPop)pic.twitter.com/Gnt1FhFtq8 pic.twitter.com/0UASc56b00

— GTA 6 Countdown ⏳ (@GTAVI_Countdown) September 30, 2026

Others vowed to cancel their pre-orders for the collector’s box. ‘Yeh, that collectors edition is definitely getting cancelled now,’ one wrote. 

‘Yeah, I think I’m cancelling my collector box [sic],’ said another. 

At the time of writing, none of the items in the influencer packages are currently up for sale on Rockstar’s website. However, it is possible they will turn up there at some point.

Ahead of the game’s launch on November 19, marketing has ramped up significantly for GTA 6 in the US, with signs in Miami and murals in New York City. 

GTA 6 Jason and Lucia sat in car
GTA 6 launches next month (Rockstar Games)

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