Gap Sets Former Paramount Exec Pam Kaufman as Chief Entertainment Officer

Gap Inc. has hired former Paramount marketing executive Pam Kaufman to be its first-ever Chief Entertainment Officer, the clothing company announced on Thursday. In the newly created role, Kaufman will lead the development of Gap Inc.'s strategy for their "Fashiontainment" platform, "championing innovative storytelling to unlock value at the intersection of fashion and entertainment." As an EVP, she will report to Gap Inc. president and CEO Richard Dickson starting on Feb. 2. "Fashion is entertainment, and today's customers aren't just buying apparel, they're buying into . . .