Feature: Nintendo May Win Its Case Against The US Government, But Tariffs Are Here To Stay

Winning the battle, losing the (trade) war.

Rewind the clock back to early April 2025. Gamers in the United States are eager to get their hands on a Switch 2 and are waiting on tenterhooks to lodge their pre-orders. But, as he tends to do, Donald Trump threw a spanner in the works. On 2nd April, he declared a national emergency over the US trade deficit to authorise sweeping tariffs on foreign imports.

Pre-orders for the new console were set to go live in the US on 9th April, but in the midst of the tariff tumult, Nintendo announced it would be delayed due to "evolving market conditions". While affected gamers were eventually able to pre-order their consoles on 24th April, the delay was emblematic of the massive curveball businesses were dealing with.

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