“Digger” Gets Dumped From Many Screens

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Rommie Analytics

The Tom Cruise-led dark comedy “Digger” is being pushed out of a bunch of cinemas.

Exhibitor Relations reports that the Alejandro G. Iñárritu-directed satire is losing a little over 2,500 screens this weekend, dropping from 3,321 last weekend to just 786.

That’s a fall of about 76%, one of the largest screen-count drops for a major studio release after just two weeks.

The film has grossed $38.2 million to date from a budget of around $170 million, along with a further $100 million spent on marketing.

The numbers began poorly with an $8 million domestic and $12 million overseas debut in its first weekend, and then saw a domestic drop of 60% in its second weekend. Attempts by filmmakers and actors to promote the film on social media had no impact.

Reports now have the film potentially losing the studio a massive $250 million, making it one of the most costly flops of all time alongside the likes of “John Carter” and “The Marvels”.

The post “Digger” Gets Dumped From Many Screens appeared first on Dark Horizons.

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