Cracker Barrel CEO Julie Felss Masino steps down after ‘woke’ rebrand sparked backlash from customers — and even Trump

Cracker Barrel CEO Julie Felss Masino is stepping down after the failure of her “woke” rebrand last year, which was rolled back following intense backlash from loyal customers, the company announced Monday. Masino will remain at Cracker Barrel in an advisory capacity until October 9 to ensure a smooth transition, the company said. Shares in Cracker Barrel plunged 5.3% Monday morning. Her departure comes after less than three years at the helm, during which diners revolted against the company’s attempts to modernize the Southern dining chain last August by axing its beloved mascot Uncle Herschel and revamping restaurants without its...