Lancashire are top of their group after three straight wins – a big improvement on their County Championship form
When the Nationwide Building Society sponsored the three tiers below the Premier League from 1996 to 2004, research showed strong name recognition from football fans. However, further research showed that people believed “nationwide” referred to the fact that the clubs were drawn from all over the country and were unaware of the provider of loans to the bright-eyed twentysomethings still 10 years away from hearing the dreaded phrase “credit crunch”.
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