Burger King redid their Whopper and changed the entire burger game…
Burger King may have stumbled onto a revolutionary new strategy for saving a struggling fast-food chain: Make the food better. Gee, wild concept, right? It’s been a long road for the meat royalty. Burger King was losing ground quickly while McDonald’s dominated the burger wars and Wendy’s was elbowing its way into second place. Burger King’s restaurants were outdated, franchisees were struggling, locations were closing, and some of the chain’s menu experiments were making a disaster. So Burger King finally went back to the thing that made it Burger King in the first place. The Whopper. And they didn’t just...


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