Bill Belichick, arguably the greatest coaching mind, has finally moved to college football after racking up record after record in the NFL. The head coach, who will be donning Carolina Blue and White, has something else altogether to wade through. The man did it in the NFL with his strategic recruiting, which gave us Tom Brady and several other top talents. At Patriots, the man prioritized an extensive system over hype and never shied away from trading down consistently. But college football now presents a different ball game altogether.
As if the transfer portal hasn’t complicated things, Belichick now has a whole new NIL world to navigate. This presents an interesting scenario: Can Belichick’s pull come in handy? And will he be successful in a whole new world of recruitment? Well, for starters, the new UNC head coach inherited a recruiting class that was still reeling from the aftereffects of Mack Brown’s tenure and was largely in a deteriorating situation all over.
Belichick recruited 17 players after his arrival and wrapped up the class at the 49th position nationally by national signing day on February 5. The legendary head coach recruited prospects like Bryce Baker, the 8th-ranked QB nationally, after the young QB was aggressively pursued by Penn State. Other prospects like Austin Alexander, Chinedu Onyeagoro and Javion Butts also look decent in the class. Moreover, the transfer additions like Thaddeus Dixon (CB) and Daniel King (OT) are proof that Belichick isn’t lagging behind in the recruitment game. But what is his secret sauce?
Well, if you ask the Patriots’ legend Julian Edelman, Belichick is playing just a game of numbers. Speaking on his ‘Dudes on Dudes’ podcast, the Super Bowl LIII MVP revealed the UNC head coach’s strategy. “I don’t see him as a recruiter. I mean, I think he’s handling this like a business. Like, I think his pitch to the kid is: I’m going to get you ready for your ultimate dream. If you want to come here, here’s the price. If not, it’s a numbers game.“
The statement seems apparent when you look at UNC’s 2026 class. The class is ranked 23rd nationally right now and 5th in the ACC. Moreover, the prospects Belichick is after right now seem well-oiled and ready to perform right away. There are notable flips, too, like Trashawn Ruffin from the Aggies and Jaylen McGill from Tennessee. But Edelman thinks Belichick might not be doing justice to the recruits.
Edelman later said that the recruits won’t be too keen to jump on the Belichick bandwagon with his ‘business’ strategy. The former NFL wide receiver said, “(If) I want, I want to go to North Carolina. I’m going to say, ‘Hey, hey, coach, can you recruit me? Give me the recruit pitch, coach!“. Well, Belichick has Michael Lombardi as his GM, whom he brought to the program. The GM has been pivotal in recruiting and may have brought in some of his NFL strategies that had brought him success earlier. But recruiting for now at UNC seems to be going well, and why fix anything that isn’t broken, right?
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