Assisted dying adverts to be banned if service legalised, Kim Leadbeater says

MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure

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Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said.

Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed.