Not many events place quite as much emphasis on the fashion and outfits as Coachella.
And if day one is anything to go by, this year's style stakes are already sky-high.
As the famous American festival officially kicked off in California, Australia's influencers have wasted no time serving their best looks.
DAY 2
Tammy Hembrow switched it up from her dramatic debut, opting for quite the opposite vibe for day two.
The 31-year-old chose to be a "fairy princess for day 2" as per the caption of her Instagram post.
The mum-of-three shared photos in a white two-piece set from Aussie brand White Fox Boutique, consisting of a bralette top with crochet detailing and a breezy A-line skirt, both seemingly made of a natural material.
She finished off the look with brown cowboy boots peeking out from her maxi skirt, as well as a half-up, half-down hairstyle that saw the tendrils of her hair fall gently around her face and down her back.
Meanwhile, Kylie Jenner also joined the white theme, wearing a flowing top that ties together in the front, with scraps of light fabric on her sides and at her sleeves flowing in the wind as she moved. She paired the statement top with white pants.
Later she changed to a more edgy ensemble, wearing a sequinned bralette top with fringe extending all the way to her waist.
Jenner wore blue jeans to finish off the look.
Aussie influencer Sophia Begg also shared a snap of her day two outfit to her Instagram.
The 21-year-old shared a transition video, going from yellow pajamas to an outfit that could only be described as the epitome of Coachella fashion.
Once again embracing the white theme, the clothing brand owner donned a lace bralette top with drop sequins hanging from the hem, as well as a matching skirt tied diagonally across her hips.
She also donned a body chain and completed the look with brown, knee-high cowboy boots and a matching lace fan to beat the heat.
DAY 1
Tammy Hembrow led the charge in a head-turning all-black ensemble which left little to the imagination.
Watch the video above.
The fitness entrepreneur and influencer wore a lace-up leather corset top paired with ultra low-rise micro shorts.
Attending the event with Australia's White Fox Boutique, the influencer finished the look with chunky boots and a printed headscarf.
And she wasn't the only Aussie making a statement.
TikTok star Sophia Begg, known as SophaDopha to her 1.5 million followers, opted for a more classic festival look, wearing a fringed white top, cargo shorts and a cap.
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She was joined by her social media producer, Bailey White, who returned to the desert for a second year, this time embracing a bold "bare it all" vest moment.
The influencer's best friend and swimwear designer, Karla Poot, also put on a show, stepping out in a crocheted co-ord paired with Chanel gumboots, adding a high-fashion twist to the traditional Coachella uniform.
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Elsewhere, social media star Jacqueline Alexander leaned into the festival's grunge revival, wearing a racy leather top with matching micro shorts.
Kat Clark's millions of followers got a glimpse into her edgy take on festival wear, debuting a bold new hairstyle with a pink wig.
She also went for a two-piece look, rocking black shorts, a studded bra top and a bolero.
It wasn't all a mirage of leather and studs, though, with One Mile designer Sammy Robinson keeping things sleek in a plunging white dress cinched at the waist with a belt.
Robinson was joined by her sister Kate, with the pair sharing a glimpse inside their journey to the festival, documenting their looks from inside a bus.
And while Aussie influencers dominated the social feeds, global stars were already setting the tone ahead of the weekend.
Kylie Jenner arrived in the desert alongside best friend Anastasia Karanikolaou, sharing behind-the-scenes snaps of her getting-ready process, including a Justin Bieber graphic tank and a matching manicure.
With Sabrina Carpenter headlining the opening day and Bieber set to take the stage, festival fashion is only just getting started.
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