The theatrical market has changed dramatically in the last few years, with only a handful of movies capable of drawing audiences for longer than a few weeks. This summer's Spider-Man: Brand New Day and The Odyssey are prime examples of films that have been able to defy trends, as they continue to appear on the domestic top-10 chart more than two months after their release. However, most other movies last only a couple of weeks before they're moved to the PVOD market. For instance, the recently released period action movie The Uprising, starring Andrew Garfield, is already available for rent and purchase digitally. And after just 20 days, Alan Ritchson's new action movie seems poised to join it, having lost around half of its theatrical footprint.
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