$10 Trillion Opportunity: Bitwise CIO Predicts Bitcoin ETFs to Hit Wirehouse Platforms by Year-End

Combined, these financial giants manage over $10 trillion in client assets. Their participation could mark a transformative moment for mainstream Bitcoin exposure in wealth management.

ETF Integration Delayed but Still Inevitable

Despite the explosive debut of U.S. spot Bitcoin ETFs in January 2024, institutional adoption through wirehouses has lagged. Hougan originally predicted that these platforms would onboard Bitcoin ETFs by mid-2024.

However, that timeline has now shifted, though confidence remains high that access is imminent.

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Wirehouse Support Could Quadruple Access

Wirehouse integration could quadruple the reach of Bitcoin ETFs like Bitwise’s BITB, said Hougan. Bloomberg’s Eric Balchunas echoed this sentiment, comparing it to “getting a product on the shelf of Whole Foods.” That kind of mainstream exposure, he said, will likely drive substantial growth in adoption.

As year-end approaches, all eyes will be on whether the gatekeepers of traditional wealth management finally open their doors to the next wave of crypto-enabled investing.

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